// Product Analytics

Which products are actually making you money.

Per-SKU profit and margin ranking, sortable by any column. Winners, losers, and the long tail you've been carrying without realising.

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products · margin ↓

Wireless charger 15W$18.40 margin62.1%

Magnetic phone mount$11.20 margin48.5%

Bundle: 3-pack cable$8.10 margin31.2%

USB-C dongle$2.40 margin12.0%

Travel adapter−$0.90 margin-5.2%

// Capabilities

What this gives you

Per-SKU profit math

Revenue minus COGS minus allocated cost lines — at variant granularity.

Sortable ranking

By revenue, margin %, profit, or units sold. Find what's working.

Winners + losers

Highlight cards for top performers and SKUs eroding margin.

Variant overrides

Set a per-variant COGS override when Shopify inventory cost is wrong.

// How it works

Three steps to live data

Open the analytics tab

Every SKU populates automatically from your Shopify catalog.

Sort by margin or profit

Switch the sort column. The winners and losers fall out of the data.

Fix the outliers

Adjust pricing, swap suppliers, or retire low-margin SKUs based on what you see.

// Why it matters

Revenue lies; per-SKU margin doesn’t. A best-selling product with a 4% margin is sucking working capital out of your business while the dashboard celebrates it. Product Analytics is how you tell the two apart.

// Comparing tools

Lifetimely surfaces product LTV by cohort but lacks the per-variant margin ranking. See vs Lifetimely or all comparisons.

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