// For DTC Brands
Profit math built for repeat-purchase economics.
Most profit apps stop at first-order margin. DTC brands live and die on cohort LTV, blended CAC, and product-mix decisions. NeoProfit gives you all three on the same dashboard.
// What's broken today
The profit math your current app is getting wrong.
Meta's 7-day-click attribution and Shopify's last-click rarely agree, and the math you're running in a spreadsheet is built on whichever one you trusted last quarter.
The tools that surface true cohort behaviour gate it behind enterprise pricing. So you ship without it and find out the cohorts aren't compounding two quarters later.
You know revenue per SKU. You don't know which SKUs are quietly burning margin because the per-order COGS, shipping, and fee math has never been broken out at the SKU level.
// Built for this
The features that matter for for dtc brands.
Auto-flags SKUs, campaigns, or days where margin compresses below your baseline — sorted by dollar impact.
See AI Insights →Six-month cohort table, repurchase rate, LTV:CAC. No enterprise gate.
See Customer LTV →Every SKU ranked by margin %, profit, units. Override Shopify's stored cost when your landed cost is different.
See Product Analytics →Gross sales → net profit with every cost as a % of revenue. The number at the bottom matches your accountant's.
See P&L Report →// Worked example
A DTC skincare brand on Growth plan
Hypothetical example: a $180k/month DTC brand on the Growth plan discovers via the cohort table that their Q4 hero SKU has a 22% lower 90-day repurchase rate than their Q3 winner. AI Insights flags it 11 days earlier than the team would have noticed manually. They adjust the bundling strategy mid-quarter and recover ~$8,400/month of contribution.
// Pricing
Every feature, every plan.
// FAQ
Common questions.
Will the cohort table work with our subscription product?
Yes — subscription orders show up in Shopify the same way as one-time purchases, so they're included in the cohort math automatically. If you want subscription-only cohorts, filter the table by SKU tag.
Can I export the P&L to send to my accountant?
Yes, both CSV and PDF. Pick a date range and click export — the same line items you see on screen are in the file.
Does it integrate with Klaviyo / Postscript?
Not directly today. Profit data flows from Shopify and the ad platforms; email/SMS attribution lives in those tools and would be a future integration if the demand is there.
Run DTC profit math on the same axis as your bank statement.
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