// Customer LTV

How customer value compounds (or doesn't).

A six-month cohort table, repurchase rate, CAC, and LTV:CAC — on every plan, not locked behind a $500/mo tier.

cohort · Jan–Jun
Jan 2026 cohort · M0$48.20 avg
Jan 2026 cohort · M1+$11.40+23.6%
Jan 2026 cohort · M3+$26.10+54.1%
Repurchase rate · 90d31.4%
LTV:CAC3.2:1healthy

// Capabilities

What this gives you

Six-month cohort table

Every cohort, every month — see when customers start returning value.

Repurchase rate

30/60/90-day repurchase rates, segment-aware.

CAC and LTV:CAC

Pulled from connected ad platforms so you can see if you're paying too much to acquire.

On every plan

Cohort analysis isn't a premium upsell here — it's part of the core product.

// How it works

Three steps to live data

Connect your ad platforms

Meta, TikTok, and Google Ads are all live — connect any or all in one OAuth click each. Spend flows in automatically.

Open the LTV tab

Cohorts populate from your historical order data.

Compare CAC to LTV

The ratio at the bottom tells you if your unit economics are working.

// Why it matters

One-time profit is a marketing budget; LTV is a business. If your second-order rate doesn’t cover the CAC gap, you’re running a fundraiser, not a store. Cohort math is the first place that becomes obvious.

// Comparing tools

Lifetimely is the original cohort tool — see vs Lifetimely. Most other profit apps offer aggregate LTV without per-cohort breakdowns.

Try Customer LTV on your store.

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